Half a litre of Gambrinus Czech beer © Ricky Yates

Ten months ago, I published a blog post entitled ‘How to be Czech in 10 easy steps‘, based on my experience at that time, of having lived as a cizinec / foreigner in the Czech Republic for nearly four and a half years. To my utter amazement, this post almost immediately went viral. It resulted in the blog getting 2040 visits on 20th February 2013, the day after it was published, and 1034 visits the following day. It took another three weeks before the daily visitor numbers returned to the more normal figure of around fifty.

I found the main reason for this sudden upsurge of visitor numbers in the social media buttons at the end of the post. The number of ‘likes’ and ‘shares’ on Facebook rapidly rose from zero, to . . . → Read More: How to be Czech in 10 easy steps – revisited